Friday, May 15, 2009

WHAT'S THIS WORLD TURNING INTO?



Sombody must have taken this boy to the beach, people are around him, they saw him with a can of star and nobody cares.....too bad.......

So who should be blame? tha parent....for negligence?

Kemi Adetiba: Success incorporated


Oluwakemi Modupeola was Adetiba born on 8 January 1980. After her primary school education at Corona School, she attended Atlantic Hall School where she completed her secondary education.

She then went on to the University of Lagos where she fulfilled all the requirements necessary in attaining an LL.B (Hons.) degree (Law). In her third year of university, she landed a job with the biggest media house in Nigeria - SilverBird Communications as an on-air personality for Rhythm 93.7 FM. She says she was 'tricked' into her job. “I was invited just to have a chat with the boss Roy Bruce along side 10 other people who actually 'wanted' the job. At the end of the discussion I thanked the go-between and declined the offer. Next thing I know, I get a call saying I start work the next Saturday morning and more ironic, I was the only one out of the 10 to get the offer”. And as they say the rest is history.

Today she hosts the Sunday show, Sunday at the Seaside where her catch phrase is 'The only show that makes your Sunday afternoon feel like a Friday night'. She also hosts the mid-week Dance Party and the Saturday breakfast show called Sold- Out. The apple doesn't fall too far from the tree as her father used to be on television and radio. In fact, a lot of people believe her talent comes from the genes.

Kemi got her first taste of the media industry as a little girl accompanying her father, Dele Adetiba, to radio and television stations. "He used to be an on-air personality himself and then he joined Lintas, the advertising company, and I was privileged to be behind-the scenes when some commercials were being shot. Actually I did some commercials myself as well." "I started my career relatively early, I think when I was about 21 years old, and I've been in the industry ever since. I joke with people that I feel like a veteran already." Hers is a story of luck, chance, opportunity and fate.
Her CV boasts a slew of radio and TV jobs where she acquired valuable experience which has attributed to her success. From her start as a radio anchor on Silverbird's Rhythm 93.7, Kemi transitioned to television, eventually securing a gig as a presenter on M-NET's Studio 53, a move which catapulted her squarely into the spotlight.
The global media industry is competitive, still Kemi has pursued her dreams relentlessly. Moving seamlessly from radio to TV, and now to film, she has been able to diversify her skills within the industry and isn't stopping anytime soon."I think it's just a natural progression.
Kemi's directorial debut was the 2008 feature film, ‘Across a Bloodied Ocean’. She also worked on the production team for the film, ‘Duplicity’, featuring Julia Roberts and Clive Owen which is due for release in the spring of 2009, as well as ‘Breaking the Shell’, by Italian director, Tommaso Bosco.
Some of her productions in Nigeria include the music video for TY Bello's 2008 hit single, Ekundayo, and some inserts for M-NET's Studio 53. Currently, she's working on music videos for some top Nigerian artists, television content for Nigerian stations and a documentary - and hopefully a film - on a Nigerian musical legend. "I can't talk too much on specifics for any of the upcoming projects - for obvious reasons, but for most, production should be wrapped up and on the air before the third quarter of 2009, by God's grace."
In-between directing and presenting, Kemi takes time to relax and finds her centre. "I enjoy music a lot. I deejay, or spend my free time compiling music." She says her greatest strength is her "ability to love unconditionally", and her greatest motivation is the eagerness to succeed.
Although she has a preference for a certain type of guy - "give me intelligence and humour in any package and I'm good”. She responds evasively about her relationship status saying laughingly, "I'm very happy and extremely content." She thinks the pressure Nigerian women face to get married is ridiculous, "because if you rush them to go ‘in, they might end up rushing to come out as well. God's time is the best time!" Five years from now she hopes to have a family and to own her own television/ radio station.